Our Team

Katie el shaarany

CEO & Founder

Focused on strategy, structure, and sustainable growth

Karim El shaarany

Managing Director

Hands-on leadership across strategy, marketing, and execution.

  • I’m Katie El Shaarany, founder of SHAARANY.CO.

    I built SHAARANY.CO around a simple idea: growth only works when strategy and execution are aligned. Over the years, I’ve seen too many businesses invest in marketing or operations without the structure needed to support real, sustainable progress.

    My work focuses on bringing clarity to complex businesses — turning ideas into systems, plans into action, and growth into something that’s actually manageable. I work closely with founders and leadership teams to help them prioritize what matters, build processes that support scale, and maintain consistency as the business grows.

    I don’t believe in surface-level solutions or disconnected execution. I believe in clear thinking, strong foundations, and doing the work properly. SHAARANY.CO exists to help businesses grow with intention, structure, and confidence.

  • I’m Karim El Shaarany, Managing Director of SHAARANY.CO.

    I’ve spent years leading digital marketing, communications, and project execution across agencies and growing businesses. What I saw repeatedly was the same problem: founders spending more time managing agencies and teams than growing their business.

    SHAARANY.CO was built to solve that.

    I stay directly involved in every engagement — setting direction, managing execution, and making sure work actually moves forward. No layers. No dilution. No guessing.

Work With Us

 How We Work

We don’t operate like a traditional agency. Our work is structured, intentional, and built around clear ownership and outcomes. We work with startups and small to mid-sized businesses by combining Digital Marketing, Project Management, and Business Coaching into one clear, structured approach.

We begin by understanding the business goals, challenges, and growth stage, then define a focused marketing and operational strategy supported by the right processes and priorities.

From there, we manage execution end to end — overseeing marketing initiatives, coordinating teams and vendors, and providing ongoing strategic guidance to founders.

As work progresses, we track performance, adjust direction when needed, and ensure marketing efforts and projects stay aligned with business objectives. The result is not just better marketing or smoother project delivery, but a business that operates with clarity, accountability, and momentum.

 

We Work Best With:

  • Startups and SMEs in growth mode

  • Founders managing remote teams or vendors

  • Businesses that value clarity and accountability

We’re Not a Fit For:

  • Clients looking for the cheapest option

  • One-off task requests without strategy

  • Teams not ready to introduce structure

Who We’re Built For

We work remotely, collaborate globally, and use proven tools to manage work properly — including platforms like ClickUp, Google Workspace, and performance analytics systems.

Our clients are primarily based in the United States, and our work is aligned with US market standards, expectations, and business culture.

Our Approach

If you’re tired of managing chaos and want a partner who brings clarity and momentum, we should talk.

book a call